Visual text is not simply the product of any individual author, but more a ‘fictionalized portrait’ of society at the time a particular text was made. —Visual Culture p.88
Visual text is not just about words. It doesn’t like text which have a clear formula for people to understand what character is for what meaning. The story of “This is not a pipe” strongly relate to the idea of symbol. What is being observed and what is being presented? We ask ourselves about the visual text. And then we try to understand the world for getting closer to the answer.